If you’re a landscaper in Melbourne, then you know how seriously the city takes its landscapes. From the courtyards in Brunswick to the coastal gardens in Sorrento, homeowners and businesses are proud of their outdoors - as they should be.
With the growing demand for quality outdoor spaces, landscaping business owners are feeling the pressure: taking on more clients, getting bigger jobs, and managing tighter schedules.
If you’re one of them and you're struggling to juggle it all, having a landscaping business coach might be your solution.
A coach can help you navigate the chaos, refocus your priorities, and build a landscaping business that’s not only successful but also financially and operationally sustainable - even without you at the helm.
In this post, I’ll help you understand what to look for in a landscaping business coach, how to ask the right questions, and why choosing someone with industry-specific experience in Melbourne can make all the difference.
So, what does a landscaping business coach do?
Business owners (not just landscapers) often become too invested in their company to see how it can be improved. Many of them need an unbiased, outsider view to help them see what they can't. A good coach guides you through this and allows you to step back from the tools to look at the bigger picture.
For example, as a business coach for landscapers, I help my clients in important areas of their company, such as:
🎯 Business Strategy
Setting goals, mapping out growth or succession plans, and improving decision-making.
⚙️ Operations
Simplifying systems and creating smoother workflows so your employees can work more productively (without you needing to pull every lever).
📣 Marketing
Attracting more of the right clients, and fewer clients that you don’t want.
💰 Profitability
Understanding your numbers, pricing your services properly, and building a business that supports your lifestyle, not the other way around.
While there are many business coaches available, it is advisable to choose a coach who has experience working in the Australian landscaping industry. These coaches understand the trades, processes, and people who are often involved in a landscaping business.
Let’s look at why this is important.
Your landscaping coach will be someone who will be with you for years. So it’s important that you choose someone with the right experience and who understands what your business needs. Here are some pointers to help you in your selection:
1. Experience with landscaping or trades-based businesses
You want someone who understands how landscaping works, i.e. the seasonal nature of jobs, the challenges of quoting accurately, and the logistics of running multiple crews. Ideally, landscapers need a coach who has worked in the industry themselves.
2. Proven Results
Look for a coach who is result-oriented. Has the coach helped other landscaping businesses in Melbourne grow? Can they show tangible improvements with other clients (i.e. better systems, stronger leadership, more time savings)? Don’t be afraid to ask for examples and case studies as you talk to prospects.
3. Coaching Style and Communication
Every coach has their own approach and personality. Ultimately, you need someone whose communication style aligns with yours. Will they push you when needed? Are they methodological in their approach? Personally, I like to end each coaching session with an action plan for each client and revisit how (and if) they have completed it in our next session.
✅ Accountability is a big part of my sessions, and it’ll give more value to the client in the end.
4. Goal Alignment
Your goals might be growing your business, spending more time with friends and family, or even stepping back from your business. Make sure your coach understands what success means to you and has a clear roadmap on how you will get there.
Why Local Melbourne Expertise Matters
There may be other landscaping coaches in Australia, but here’s why having someone based in Melbourne with local knowledge is better for your business:
In the long run, this local experience can help you make better decisions about staffing, pricing, and which services to expand into.
Choosing the right coach for your landscaping business is a big decision. So, before signing up, here are some questions that your coach should be able to answer:
How Insight Coach Supports Landscaping Businesses
At Insight Coach, my priority is to help landscaping business owners reclaim their time and build a business that’s less dependent on them. Too often, I see landscapers burn out from inefficient processes and a lack of understanding of how their business should work.
As a former landscape business owner myself, I understand how important it is to make better business decisions. Insight Coach is a Melbourne-based business that helps local landscapers scale their operations without burning out, and we have a strong track record of achieving this.
One client doubled their recurring revenue within 12 months after implementing a few key systems and hiring the right second-in-command. Another restructured their pricing model and reclaimed 15 hours a week of personal time. These are real stories, from local businesses, just like yours.
If you’re interested in how I can help your business, see my landscaping business coaching packages or contact me today and let’s build a business you deserve.